Teaching

Francesca’s teaching focuses on PhD marketing education and executive research training, combining rigorous academic instruction with hands-on learning. Over the years, she has taught a wide range of courses—spanning bachelor-level Marketing classes, Econometrics summer schools, executive workshops on Pricing, and applied seminars like Agile Social Media for Strategic Decisions. Below, you can find courses that are open to participation from external researchers and professionals interested in advancing their skills through executive research training and participation in cutting-edge academic programs.

 

She also supervises applied research and consulting projects for companies. These collaborations allow PhD students and professionals to engage with real-world data, develop research insights, and contribute meaningfully to both academic literature and business practice—fully embodying the goals of PhD marketing education and executive research training.

Doctoral level course | Marketing Science

Are you a PhD Student? Join our Marketing Science course at Business Data Science (Tinbergen Institute)Jonne Guyt and Francesca Sotgiu explore a broad range of topics—from sustainable retailing to social media marketing, including influencer marketing and electronic word-of-mouth (eWOM). You’ll have plenty of room to present your own research ideas, get feedback on your projects, and engage in discussions. External speakers complement the sessions by sharing their latest work (examples of past speakers: Vamsi Kanuri, Simone Wies, Katrijn Gielens, P. K. Kannan, Koen Pauwels, and many more).

Executive course | Social Media Marketing

This executive-level course blends academic insight with real-world application to help professionals leverage agile marketing principles, influencer strategy, and digital analytics for smarter decision-making. Through hands-on cases and interactive sessions, you’ll gain the tools to transform social media from a communication channel into a strategic asset.

Mentoring, Supervision, Advice

Mentoring Company Projects: LUISS Capstone Projects Supervisor (2022-2024); VU MBA Final Project Supervisor (2022-2023); Executive Teaching & Project Supervision (2008-to date); HEC Paris CEMS Business Projects Supervisor (2010-2015); HEC Paris MBA Business Projects Supervisor (2008-2012); HEC Paris MBA Fieldwork Projects Supervisor (2014-2015); ENSAE Statistic Projects Supervisor (2014-2015); Google Challenge Supervisor (2012-2016).

Mentoring (doctoral) students

Past doctoral students: Ana Babic Rosario (U. Denver)Georgia Liadeli (Frankfurt School of Management), Aleksandra Jbara (TUI). Current doctoral students: PhD students.

Webinars

Check the next events and webinar dates or propose events/workshops/keynotes especially on Academic Careers, Publishing Strategy, Social Media Marketing, Influencer Marketing, Managing Product Reviews, and many other topics.