Retail
New Projects
Long-term Effectiveness of Nutri-Score in the Online Grocery Shopping Environment
When are Social Media Ads Effective? Decomposing Their Impact from Impressions to Conversion
Organic, Premium, or Standard? Category and Individual Level Drivers of Consumer Preference for Private Labels
Monetization of Knowledge Videos
Social Commerce: The Impact of Unboxing Videos on Social Media Engagement and Sales
The Best of Both Worlds
Is it better to be alone than in bad company?
Decoding Solo Shoppers: Aligning Consumer Preferences with Brand and Retailer Strategies
Is it better to be alone than in bad company?
Solo living, big footprint
Is it better to be alone than in bad company?
The social ripple effects: equality, stigma and cost of independence
Published Work
Zhang, Y., Ikonen, I., Eelen, J., Sotgiu, F., (2024) “One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing,” Journal of the Academy of Marketing Science, 1-30.
🏆Winner of the AMS Best Paper Award (2023).
🏆In the top 25% of all research outputs scored by Altmetric.
Liadeli, G., Sotgiu, F., Verlegh, P., (2024) “Brands on Social Media: A Meta-Synthesis on the Effectiveness of Owned Social Media,” Journal of Marketing, 87(3), 406-427.
🏆Finalist AMS Best Paper Award (2025).
🏆ABRI Best Paper Award (2024).
🏆In the top 5% of all research outputs scored by Altmetric.
Bernritter, P.E., Ketelaar, F., Sotgiu, F. (2021) “Behaviorally targeted location-based mobile marketing, Journal of the Academy of Marketing Science 49 (4), 677-702.
🏆Good Attention Score compared to outputs of the same age (70th percentile).
Ikonen, I., Sotgiu, F., Aydinli, A., And Verlegh, P.W.J., (2020) “Consumer Effects Of Front-Of-Package Nutrition Labeling: An Interdisciplinary Meta-Analysis,” Journal of the Academy of Marketing Science, 48(3), 360-383.
🏆Finalist for the AMS Sheth Foundation Best Paper Award (2021).
🏆In the top 5% of all research outputs scored by Altmetric.
Sotgiu, F., and Gielens, K., (2015), “Suppliers Caught In Supermarket Price Wars: Victims or Victors?,” Journal of Marketing Research, (December), 784-800.
Krafft, M., Goetz, O., Mantrala, M., Sotgiu, F., and Tillmanns, S., (2015) “The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions,” Journal of Retailing, 91 (4), 569-585.
Sotgiu, F. (2010) Not All Promotions are Made Equal: From the effects of a price war to cross-chain cannibalization. ERIM, Rotterdam. ISBN 978-90-5892-238-0.
Sotgiu, F. and Ancarani, F., (2004), “Exploiting the Opportunities of Internet and Multi-Channel Pricing: An Exploratory Research,” Journal of Product and Brand Management, 13 (2-3), 125-36.