Francesca supervises MSc and PhD theses in areas such as social media analytics, online reviews, responsible consumption, and marketing effectiveness. She supports students aiming for academic careers, industry roles, or policy impact, and encourages research that bridges theory and practice.
Below you can find topics for possible theses or research internships for students interested in gaining hands-on experience in data collection, text and sentiment analysis, experimental design, and field study coordination. These projects are ideal for students considering a PhD or a research-intensive role in business, government, or tech. Past interns have co-authored conference papers, working papers, and gone on to careers in academia, data science, and consulting.
For organizations, Francesca regularly collaborates on projects related to consumer behavior, digital marketing strategy, and evidence-based communication.
If you’re interested in contributing to ongoing research projects, feel free to get in touch or explore the areas listed below.
Effectiveness of Front-of-Package Labels
From Washing to Hushing on Social Media: Impact on Brand Image, Social Media Engagement, and Purchase Intention
[Data Available For Theses/Internships]
Social Commerce [Data Available For Theses/Internships]
From User Generated Content to Employee Generated Content
Knowledge Influencers
[Data Available For Theses/Internships]
Unboxing and Hauls: Impact on Sustainability
[Data Available on Unboxing For Theses/Internships]]
The social ripple effects: equality, stigma and cost of independence
Solo living, big footprint