Marketing with Purpose

New Projects

Long-term Effectiveness of Nutri-Score in the Online Grocery Shopping Environment

Understanding Consumer Preference for Organic (Private) Labels

From Washing to Hushing: Brand Ecosystem Positioning Strategies and Their Impact on Social Media Engagement

Diversity in Top Management: Exploring Gender Differences across Social Media Communication

Is it better to be alone than in bad company?
Decoding Solo Shoppers: Aligning Consumer Preferences with Brand and Retailer Strategies

Is it better to be alone than in bad company?
Solo living, big footprint

Is it better to be alone than in bad company?
The social ripple effects: equality, stigma and cost of independence

Zhang, Y., Ikonen, I., Eelen, J., Sotgiu, F., (2024) “One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing,” Journal of the Academy of Marketing Science, 1-30.

Ikonen, I., Sotgiu, F., Aydinli, A., And Verlegh, P.W.J., (2020) “Consumer Effects Of Front-Of-Package Nutrition Labeling: An Interdisciplinary Meta-Analysis,” Journal of the Academy of Marketing Science, 48(3), 360-383.