As a Professor of Marketing, I specialize in PhD marketing education and executive research training — combining rigorous academic instruction with practical, hands-on learning. My teaching experience spans undergraduate Marketing courses, Econometrics summer schools, executive-level workshops on Pricing, and applied seminars such as Agile Social Media for Strategic Decisions.

My courses are designed not only for students but also for professionals and external researchers eager to enhance their capabilities through executive education and research-led training. Opportunities are available for participation in select programs that emphasize analytical depth and strategic thinking.

In parallel with my teaching, I supervise applied research and consulting projects in collaboration with companies. These partnerships provide PhD students and executives the opportunity to work with real-world data, develop actionable insights, and contribute to both academic literature and business impact.