Francesca Sotgiu

Full professor in Marketing Analytics at Vrije Universiteit Amsterdam and Director of Graduate Studies of the Tinbergen Institute Research Master programs in Economics, and Business Data Science (a joint initiative of Erasmus University Rotterdam, University of Amsterdam, Vrije Universiteit Amsterdam).

I serve as Associate Editor for the Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Retailing, and as Special Issue Editor for the International Journal of Research in Marketing. I’m also on the Editorial Review Boards of the Journal of Marketing, Journal of Business Research, Journal of Advertising Research, and International Journal of Research in Marketing.

Research fellow at the Tinbergen Institute and ABRI. Member of AMA, EMAC, and MSI.

This site showcases my research, teaching, and outreach activities. As a professor of marketing, my work explores the intersection of marketing strategy and analytics. I study topics ranging from online reviews and influencer campaigns to price wars and retail innovation — always aiming to generate insights that are both academically rigorous and managerially relevant.

I specialize in PhD-level marketing education and executive research training, combining theoretical depth with practical, hands-on learning. My teaching spans undergraduate marketing courses, summer schools in econometrics, executive workshops on pricing, and applied seminars like Agile Social Media for Strategic Decisions. These programs are designed not only for students, but also for professionals and external researchers looking to sharpen their strategic and analytical skills.

In parallel with my teaching, I supervise applied research and consulting projects in collaboration with companies. These partnerships offer PhD students and executives the chance to work with real-world data, generate actionable insights, and contribute to both academic research and business outcomes.